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The First Ever Go-to-Market Graduate Program

A top-ranked, STEM-designated degree, MSTC remains one of the most popular and diverse programs for innovators who want to break into the market.

Alternating Weekends, In-Person or Online.

We’ve built our program around educating working professionals, and our structure reflects that.

Flexible Schedule

Designed for working professionals, students attend class every other weekend — Friday evening and all-day Saturday — either on campus or online via remote conferencing. The summer semester begins with a week-long residence in Austin. Then, the fall semester kicks off with a week-long intensive, in-person or online. In December, during the last stretch of the fall semester, you’ll apply your knowledge as part of a global trip to locations such as Singapore, Portugal, or South Africa.

Online Option

As part of our application process, prospective students have the option to choose between two modes of attendance: Online or In-Class. If you're considering joining us from outside the Central Texas region, you can opt for the Online option. Alternatively, if you plan to relocate to Austin or are willing to commute, you can select In-Class.

Online attendance requires pre-authorization, which is automatically granted to those admitted under the Online attendance method. For In-Class students facing special circumstances such as medical or health-related issues, personal or familial commitments, or employment-related constraints, pre-authorization can be granted on a case-by-case basis.

It's important to note that our online students follow the same rigorous curriculum as their in-person counterparts. Many project teams consist of a mix of online and in-person students, fostering a dynamic learning environment. Online students attend classes in real time via live-stream and adhere to the same assignment schedules as their in-person peers. This hybrid learning approach mirrors today's typical hybrid work environment, offering maximum flexibility and convenience for those who work or live outside the Central Texas area.


Business First

First and foremost, your MSTC degree is a business degree that focuses on profitability and bringing new products and businesses to market. You will be asked to do technology market research but, unlike other tech entrepreneurship degrees, you do need to understand how to build the technology or how it works to be successful. Your instruction will center on what the tech accomplishes in the market and who your customers will be. That's not a technical question, that's a business question.

Discover More About Our Program

  • Curriculum

    Our curriculum teaches you to develop market strategies for real-world technologies and innovations.
  • Director

    Our director is a Texas McCombs MSTC grad and entrepreneur here to help you succeed.
  • Faculty

    MSTC professors are industry leaders with top-notch experience in and out of the classroom.
  • Two MBA students talk together at an event

    Academic Calendar

    The MSTC program runs from May to May, usually meeting on alternating weekends.